ERC Construction is a small one-man operation based in Sheridan, Oregon. They wanted that small-town, one-truck feel to their logo. The owner is also a veteran and wanted some homage paid to his service to our country. I dove into a more vintage aesthetic. I used a slab serif typeface, going for a look that a sign painter might use. The color palatte is more of an Americana palatte with muted hues to speak to that hometown, home grown feel.