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I met Rick through a friend. He was looking to break out into the work world on his own. He specializes in greenhouses built for the coastal climate. He wanted to use this concept as his main imagery. I put together a service mark that shows a house around a small sprout. I created a bar scheme to give idea of emerging growth, using gradually lightening greens. The typeface is meant to feel friendly, homey, a company you can trust.

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