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Carlton’s is a passion project of a professor in Ashland, Or. I don’t know if this ever came to full fruition, but the client asked that I explore the branding. He wanted a downhome feel, a place where people could explore their love for all things coffee and bicycles in unison. The client himself has a friendly, open manor so I felt that the logo, bearing his last name, should feel the same way.

Tools used:
Pencil
Paper
Illustrator

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